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BMGT44000

Academic Year 2024/2025

Competitive Strategy (BMGT44000)

Subject:
Business Management
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Dr Brian McGrath
Trimester:
Autumn
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Competitive Strategy deals with the challenges managers face in seeking to achieve their organisation’s mission by aligning and deploying their internal assets, capabilities and people to best effect in the face of changing, uncertain and ambiguous environmental and competitive conditions. This complex task requires a sophisticated blend of analytical, behavioural and political skills.

This module is designed to introduce students to the comprehensive nature of strategy in business and provides an insight into the main tools of analysis available to the strategist.

About this Module

Learning Outcomes:

On completing this module students will be expected to be able to:
1. Describe the main theories and frameworks relevant to Competitive Strategy2. Apply fundamental theories and frameworks in Competitive Strategy to real life competitive scenarios3. Integrate ideas and knowledge from other business disciplines into their competitive reasoning4. Work as part of a team to evaluate competitive scenarios and formulate competitive strategies

Student Effort Hours:
Student Effort Type Hours
Lectures

24

Small Group

1

Autonomous Student Learning

101

Total

126


Approaches to Teaching and Learning:
Case-based learning
Group work
Individual work
Online computer simulation

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Group case study analysis. Week 2 Standard conversion grade scale 40% No

12

No
Group Work Assignment: Group case study analysis. Week 9 Standard conversion grade scale 40% No

12

No
Reflective Assignment: Individual reflective essay. Week 10 Standard conversion grade scale 40% No

16

No
Exam (In-person): End of term in-person individual exam. End of trimester
Duration:
2 hr(s)
Standard conversion grade scale 40% No

60

No

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Students will receive feedback on each continuous assessment component before being required to submit the subsequent component of the same nature.