BMGT44000 Competitive Strategy

Academic Year 2023/2024

Competitive Strategy deals with the challenges managers face in seeking to achieve their organisation’s mission by aligning and deploying their internal assets, capabilities and people to best effect in the face of changing, uncertain and ambiguous environmental and competitive conditions. This complex task requires a sophisticated blend of analytical, behavioural and political skills.

This module is designed to introduce students to the comprehensive nature of strategy in business and provides an insight into the main tools of analysis available to the strategist.

Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On completing this module students will be expected to be able to:
1. Describe the main theories and frameworks relevant to Competitive Strategy2. Apply fundamental theories and frameworks in Competitive Strategy to real life competitive scenarios3. Integrate ideas and knowledge from other business disciplines into their competitive reasoning4. Work as part of a team to evaluate competitive scenarios and formulate competitive strategies

Student Effort Type Hours


Small Group


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Group case analyses and individual reflective journal. Throughout the Trimester n/a Graded No


Examination: End of trimester case-based examination. 2 hour End of Trimester Exam Yes Graded No


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Students will receive feedback on each continuous assessment component before being required to submit the subsequent component of the same nature.

Lecture Offering 1 Week(s) - 0, 1, 2, 3, 4, 5, 7, 8, 9, 10, 11, 12 Thurs 11:00 - 12:50
Lecture Offering 1 Week(s) - 4 Wed 14:00 - 15:50

Discover our Rankings and Accreditations