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BMGT41040

Academic Year 2024/2025

Operations, Innovation & Management (BMGT41040)

Subject:
Business Management
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Dr Kostas Stouras
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Traditional Operations is about better managing the activities of a firm to improve its performance. In this course, we will learn to use operations concepts for performance improvement. In addition, and more importantly, we will also learn to use operations toolkit to analyze and innovate the business model of a firm.

Innovation is at the heart of entrepreneurial success and transformational growth in large businesses. Conventional strategies for innovation are based on product innovation, i.e. designing new products or services that address unmet market needs or leverage new technology to satisfy existing market needs. In this course, we will focus on an alternative, novel method for innovation—Business Model Innovation (BMI). In contrast with conventional strategies for innovation, BMI does not rely on developing new products or services, but on delivering existing products and services using innovative processes for sourcing inputs, transforming them into products and, provisioning the right products for the right customers at the right time. In other words, BMI relies on changing an industry by rethinking its operations.

About this Module

Learning Outcomes:

We will first learn some tools to analyze business models and identify trade-offs and inefficiencies that limit performance. We will then examine a set of pioneering companies that use their deep understanding of this operations science to design innovative business models that break the key constraints and consequently enjoy unchallenged market power. Finally, we will conclude with a recipe that provides a step by step methodology for identifying opportunities for realizing business model innovations in industries and/or regions of your choice.

Indicative Module Content:

Business creation as a process; valuing an operation; managing risk; waiting time analysis and system design; supply chain strategy; marketplace design; applications in grocery delivery, transportation, health care, sustainable urban living and other sectors.

Student Effort Hours:
Student Effort Type Hours
Lectures

24
Specified Learning Activities

40
Autonomous Student Learning

50
Total

114

Approaches to Teaching and Learning:
The module will be delivered through a combination of lectures, case discussions and tutorials. Each week there will be a mix of methods appropriate to the topic under discussion. Students’ own experience provides a unique perspective on the material, which greatly enhances the class learning. To maximize class learning from this experience, students are encouraged to share practical examples from their own professional and personal experience.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered

Not yet recorded.

Carry forward of passed components
Yes
 

Resit In Terminal Exam
Summer Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.

The course is based on the following books:
• [Ops Book] Gerard Cachon & Christian Terwiesch, Matching Supply with Demand, 3rd Edition, McGraw-Hill, 2012.
• [BMI] Karan Girotra and Serguei Netessine, The Risk Driven Business Model: Four Questions that will Define your Company, Harvard Business Review Press, 2014.
All reading material such as assigned cases and articles will be made available through BrightSpace.
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