Overview:
- Credits:
- 5.0
- Level:
- 3
- Semester:
- Autumn
- Subject:
- Business Management
- School:
- Business
- Coordinator:
- Assoc Professor Ciaran Heavey
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Curricular information is subject to change
In Business Strategy you will exercise and improve (1) your ability to think strategically, (2) your knowledge of, and ability to apply strategy tools and strategy vocabulary, (3) and your written and verbal communication skills. You can accomplish these objectives through careful reading of the syllabus, assignments, detailed case analyses, thoughtful participation in simulation decisions, regular attendance and attentiveness to class lectures, and active participation in class discussions. To maximize the development of these competences, we will utilize two tried and tested methods – the case method and simulation – that are utilized at top business schools around the globe.
Indicative Module Content:Topic 1. Strategic Analysis
-Introduction to strategy and strategic decision-making
- External analysis
- Internal analysis
Topic 2. Competitive Strategies
- Strategic positioning
- Competitive rivalry and dynamics
- Technology strategies, platforms and ecosystems
Topic 3. Corporate Strategies
- Diversification and the multi-business company
- Global strategy and the multinational enterprise
- Mergers and acquisitions
- Vertical integration and strategic alliances
Topic 4. Strategic Execution
- Strategic execution
- Strategy and the natural environment
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Small Group | 10 |
Specified Learning Activities | 20 |
Autonomous Student Learning | 64 |
Total | 118 |
Not applicable to this module.
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.
Name | Role |
---|---|
Mr Bernard Faughey | Lecturer / Co-Lecturer |
Mr Pascal McNeill | Lecturer / Co-Lecturer |
Lecture | Offering 1 | Week(s) - 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12 | Mon 13:00 - 14:50 |
Lecture | Offering 2 | Week(s) - Autumn: All Weeks | Tues 13:00 - 14:50 |
Lecture | Offering 3 | Week(s) - Autumn: All Weeks | Tues 09:00 - 10:50 |
Small Group | Offering 1 | Week(s) - Autumn: Odd Weeks | Wed 09:00 - 10:50 |
Small Group | Offering 3 | Week(s) - Autumn: Even Weeks | Wed 09:00 - 10:50 |
Small Group | Offering 6 | Week(s) - Autumn: Odd Weeks | Wed 11:00 - 12:50 |
Small Group | Offering 7 | Week(s) - Autumn: Even Weeks | Wed 11:00 - 12:50 |
Small Group | Offering 9 | Week(s) - Autumn: Odd Weeks | Wed 14:00 - 15:50 |
Small Group | Offering 11 | Week(s) - Autumn: Even Weeks | Wed 14:00 - 15:50 |
Small Group | Offering 32 | Week(s) - Autumn: Odd Weeks | Wed 16:00 - 17:50 |
Small Group | Offering 33 | Week(s) - Autumn: Even Weeks | Wed 16:00 - 17:50 |
Small Group | Offering 34 | Week(s) - Autumn: Odd Weeks | Thurs 11:00 - 12:50 |
Small Group | Offering 35 | Week(s) - Autumn: Even Weeks | Thurs 11:00 - 12:50 |
Small Group | Offering 36 | Week(s) - Autumn: Odd Weeks | Thurs 13:00 - 14:50 |
Small Group | Offering 37 | Week(s) - Autumn: Even Weeks | Thurs 13:00 - 14:50 |