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MIS3008L

Academic Year 2023/2024

Management of Business, Strategy and Operations (MIS3008L)

Subject:
Management Information Systems
College:
Business
School:
Business
Level:
3 (Degree)
Credits:
10
Module Coordinator:
Dr Orna O'Brien
Trimester:
Spring
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is a strategic-level module in planning and implementing Digital Business ventures, covering topics ranging from business planning techniques to digital marketing and social media. Case studies are used throughout the module to present the strengths and weaknesses of various projects. Consideration is given to the changing technological and commercial environment, including new developments in mobile commerce, with a view to proposing and assessing both innovative and sustainable business opportunities helping organisations to gain and sustain competitive advantage.

About this Module

Learning Outcomes:

On completion of this module the student should be able to:

a) Present an organised planning approach to the development and exploitation of a Digital Business opportunity.
b) Develop a comprehensive business plan for Digital Business idea to address product development, sales and marketing, implementation and financial operation
c) Evaluate and discuss current and emerging Digital Business technologies and applications with particular focus on electronic marketing, social media and mobile commerce

Student Effort Hours:
Student Effort Type Hours
Lectures

24
Specified Learning Activities

80
Autonomous Student Learning

96
Total

200

Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment: Assignment Varies over the Trimester n/a Graded No
20
 No
Assignment: Main Assignment Varies over the Trimester n/a Graded No
30
 No
Examination: Examination 2 hour End of Trimester Exam No Graded No
50
 No

Carry forward of passed components
No
 

Resit In Terminal Exam
Autumn Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Christina Burke Tutor
Venura Colobage Tutor
Ms Michele Connolly Doran Tutor
Mrs Edna Eugenia Da Silva Tutor
Dr Matthias Glowatz Tutor
John Kelly Tutor
Chalani Oruthotaarachchi Tutor
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