This course is available through the following application route(s)
Inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the unique MSc in Marketing and Retail Innovation. The programme addresses vital industry needs, blending essential marketing expertise with customer-focused retail innovation, where relentless change demands agile creative responses.
This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.
Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.
Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.
| Trimester | Credits | |||
|---|---|---|---|---|
Stage 1 Core Modules |
MKT46130 | Consumer Behavior | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46140 | Omnichannel Mkt Communications | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46150 | Consumer Insights & Analytics | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46320 | Strategic Marketing Management | Autumn | 7.5 |
Stage 1 Core Modules |
BMGT43290 | Building Sustainable Supply Chain Advantage | Spring | 7.5 |
Stage 1 Core Modules |
MKT46160 | Pricing | Spring | 7.5 |
Stage 1 Core Modules |
MKT46190 | Digital Retailing | Spring | 7.5 |
Stage 1 Core Modules |
MKT46210 | Neuromarketing & AI | Spring | 7.5 |
Stage 1 Core Modules |
MKT46240 | Advanced Analytics & Big Data | Summer | 7.5 |
Stage 1 Core Modules |
MKT46280 | Customer Experience Management | Summer | 7.5 |
Stage 1 Core Modules |
MKT46340 | Retail Project | Summer | 15 |
UCD is strongly committed to advancing the UN Sustainable Development Goals (SDGs), embedding sustainability in teaching, research, operations, and community engagement. Sustainability principles are integrated into this programme, ensuring students graduate equipped to address global challenges. UCD’s leadership in this area is internationally recognised, ranking 47th globally and 27th in Europe in the QS World University Rankings for Sustainability 2026. UCD also leads impactful research in areas such as climate action, clean energy, and social equity, supported by a comprehensive Sustainability Strategy focused on reducing emissions, enhancing biodiversity, and fostering a sustainable campus culture.
Here are the SDGs which align more visibly with this programme:
Full Time option suitable for:
Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes
General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Marketing & Retail Innovation:
| ROWCLASS | Apply to |
|---|---|
| showAudience-audienceEU showAudience-audienceInt | B658 Marketing & Retail Innovation Master of Science Full-Time Commencing September 2026 Graduate Taught UCD Michael Smurfit Graduate Business School |
