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Marketing

MSc (NFQ Level 9)
Sustainable Development Goals

This course is available through the following application route(s)

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Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry.

This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.

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About This Course

Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.

Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.

Module Type Module   Trimester Credits
Stage 1 Core Modules
 MKT46130 Consumer Behavior Autumn  7.5
Stage 1 Core Modules
 MKT46140 Omnichannel Mkt Communications Autumn  7.5
Stage 1 Core Modules
 MKT46150 Consumer Insights & Analytics Autumn  7.5
Stage 1 Core Modules
 MKT46320 Strategic Marketing Management Autumn  7.5
Stage 1 Core Modules
 MKT46160 Pricing Spring  7.5
Stage 1 Core Modules
 MKT46170 Create &Managing CustomerValue Spring  7.5
Stage 1 Core Modules
 MKT46180 Brand Management Spring  7.5
Stage 1 Core Modules
 MKT46190 Digital Retailing Spring  7.5
Stage 1 Core Modules
 MKT46240 Advanced Analytics & Big Data Summer  7.5
Stage 1 Core Modules
 MKT46250 Launching New Products Summer  7.5
Stage 1 Core Modules
 MKT46330 Marketing Project Summer  15

UCD is strongly committed to advancing the UN Sustainable Development Goals (SDGs), embedding sustainability in teaching, research, operations, and community engagement. Sustainability principles are integrated into this programme, ensuring students graduate equipped to address global challenges. UCD’s leadership in this area is internationally recognised, ranking 49th globally and 1st in Ireland in the QS World University Rankings for Sustainability 2024. UCD also leads impactful research in areas such as climate action, clean energy, and social equity, supported by a comprehensive Sustainability Strategy focused on reducing emissions, enhancing biodiversity, and fostering a sustainable campus culture.

Here are the SDGs which align more visibly with this programme:

SDG5 SDG8 SDG9 SDG 12

MSc Marketing (B259) Full Time
nonEU    Year 1 - € 23170 ba
EU/NONEU    Year 2 - € 2570 ba
EU          Year 1 - € 16150 ba

ba"Continuation fees apply Where a student fails to complete their programme in the prescribed time a continuation fee will apply to modules carried in subsequent years."
***Fees are subject to change

You may be eligible for Recognition of Prior Learning (RPL), as UCD recognises formal, informal, and/or experiential learning. RPL may be awarded to gain Admission and/or credit exemptions on a programme. Please visit the UCD Registry RPL web page for further information. Any exceptions are also listed on this webpage.

Full Time option suitable for:

Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes


Suitable for business graduates with a marketing orientation and current professionals wishing to build upon their existing marketing skills, as well as students with an undergraduate background in psychology.



Entry Requirements:



A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology or a related area.



Or



A primary degree with a minimum of three years’ work experience in a Marketing role.


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General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Marketing:

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B259
Marketing
Master of Science

Full-Time
Commencing September 2025
Graduate Taught
UCD Michael Smurfit Graduate Business School
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