This course is available through the following application route(s)
This programme is designed to train the next generation of marketing leaders. The stimulating syllabus challenges graduates with core marketing theories while nurturing the essential practical skills demanded by today’s industry. It offers a rich blend of theoretical knowledge and practical application through hands-on projects, case studies, analytical exercises, and real-world challenges.
This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.
Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.
Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.
| Trimester | Credits | |||
|---|---|---|---|---|
Stage 1 Core Modules |
MKT46130 | Consumer Behavior | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46140 | Omnichannel Mkt Communications | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46150 | Consumer Insights and Analytics with AI | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46320 | Strategic Marketing Management | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46160 | Pricing | Spring | 7.5 |
Stage 1 Core Modules |
MKT46170 | Create &Managing CustomerValue | Spring | 7.5 |
Stage 1 Core Modules |
MKT46180 | Brand Management | Spring | 7.5 |
Stage 1 Core Modules |
MKT46190 | Digital Retailing | Spring | 7.5 |
Stage 1 Core Modules |
MKT46240 | Advanced Analytics & Big Data | Summer | 7.5 |
Stage 1 Core Modules |
MKT46250 | Launching New Products | Summer | 7.5 |
Stage 1 Core Modules |
MKT46330 | Marketing Project | Summer | 15 |
Full Time option suitable for:
Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes
Suitable for business graduates with a marketing orientation and current professionals wishing to build upon their existing marketing skills, as well as students with an undergraduate background in psychology.
Entry Requirements:
A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology or a related area.
Or
A primary degree with a minimum of three years’ work experience in a Marketing role.
General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Marketing:
| ROWCLASS | Apply to |
|---|---|
| showAudience-audienceEU showAudience-audienceInt | B259 Marketing Master of Science Full-Time Commencing September 2026 Graduate Taught UCD Michael Smurfit Graduate Business School Closed |
| showAudience-audienceEU showAudience-audienceInt | B259 Marketing Master of Science Full-Time Commencing September 2027 Graduate Taught UCD Michael Smurfit Graduate Business School Opens 01 Oct 2026 |