This course is available through the following application route(s)
Structured to simulate the dynamic work environment, the MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.
This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.
Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.
Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.
| Trimester | Credits | |||
|---|---|---|---|---|
Stage 1 Core Modules |
MKT42180 | Strategic Marketing Mgt | Autumn | 7.5 |
Stage 1 Core Modules |
MKT42540 | Customer and Market Insights | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46180 | Brand Management | Spring | 7.5 |
Stage 1 Core Modules |
MKT46310 | Digital Marketing | Spring | 7.5 |
Stage 1 Core Modules |
MKT46270 | Prof.Development: Bus.Building | Summer | 2.5 |
Stage 1 Core Modules |
MKT46460 | Launching New Products (MDP) | Summer | 7.5 |
Stage 1 Core Modules |
MKT40720 | Professional Development | Year-long (12 months) | 20 |
Stage 1 Core Modules |
MKT40750 | Applied Marketing Projects | Year-long (12 months) | 30 |
UCD is strongly committed to advancing the UN Sustainable Development Goals (SDGs), embedding sustainability in teaching, research, operations, and community engagement. Sustainability principles are integrated into this programme, ensuring students graduate equipped to address global challenges. UCD’s leadership in this area is internationally recognised, ranking 47th globally and 27th in Europe in the QS World University Rankings for Sustainability 2026. UCD also leads impactful research in areas such as climate action, clean energy, and social equity, supported by a comprehensive Sustainability Strategy focused on reducing emissions, enhancing biodiversity, and fostering a sustainable campus culture.
Here are the SDGs which align more visibly with this programme:
Full Time option suitable for:
Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes
This course is suitable for graduates from both business and non-business backgrounds. The objective of the course is to transform graduates into competent marketing professionals.
Entry Requirements:
| Honours Business primary degree or an honours degree in other disciplines. |
| Acceptance on the programme is subject to demonstration of an aptitude in Marketing |
| Interview: The interview process is made up of two separate interviews; one individual and one group interview. |
General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Marketing Practice:
| ROWCLASS | Apply to |
|---|---|
| showAudience-audienceEU showAudience-audienceInt | B025 Marketing Practice Master of Science Full-Time Commencing September 2026 Graduate Taught UCD Michael Smurfit Graduate Business School |
