Learning Outcomes:
On completion of this module you will be able to:
Critique sustainability campaigns
Recognize the diversity of careers the field encompasses
Use communication tools to further your own career in the area
Curricular information is subject to change.
This course explores the critical role of communication in advancing sustainability efforts. It examines how effective communication strategies can shape public understanding, influence policy, and drive behavioral change in support of sustainable practices. Students will learn to craft compelling narratives, engage diverse audiences, and utilize various media platforms to promote sustainability initiatives. The course covers key topics such as environmental advocacy, public relations, and guerilla marketing, emphasizing the need for clear, persuasive messaging to address complex environmental issues. Through case studies, guest lectures, and hands-on projects, students will develop skills in strategic communication, stakeholder engagement, and campaign design. By the end of the course, students will understand how to leverage communication to inspire action, foster collaboration, and contribute to a more sustainable future.
About this Module
Student Effort Hours:
| Student Effort Type | Hours |
|---|---|
| Lectures | 12 |
| Practical | 24 |
| Specified Learning Activities | 48 |
| Autonomous Student Learning | 41 |
| Total | 125 |
Approaches to Teaching and Learning:
Face-to-face lecturesComputer practicals
Requirements, Exclusions and Recommendations
Learning Recommendations:This module is core to the BSc Sustainability degree. Students undertaking it are expected to have completed GEOG10150 Introduction to Sustainability and SCI10060 Sustainability Challenges.
Module Requisites and Incompatibles
Co-requisite:GEOG10150 - Introduction to Sustainability, SCI10060 - Sustainability Challenges, SUST10010 - Introduction to Sustainability, SUST10020 - Sustainability Challenges
Equivalents:
Careers in Sustainability (SCI20040)
Assessment Strategy
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
| Assignment(Including Essay): Group essay critiquing sustainability campaigns | Week 11 | Standard conversion grade scale 40% | No | 40 |
No |
| Group Work Assignment: Guerilla campaign | Week 8 | Standard conversion grade scale 40% | No | 30 |
No |
| Quizzes/Short Exercises: Communication based exercises and quizzes | Week 1, Week 2, Week 3, Week 4 | Standard conversion grade scale 40% | No | 30 |
No |
| Resit In | Terminal Exam |
|---|---|
| Summer | No |
Feedback Strategy/Strategies
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
How will my Feedback be Delivered?
Not yet recorded.
| Name | Role |
|---|---|
| Ms Edel Caraway | Lecturer / Co-Lecturer |
| Dr Eileen Diskin | Lecturer / Co-Lecturer |
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
| Spring | Lecture | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32 | Fri 09:00 - 10:50 |
| Spring | Lecture | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32 | Mon 14:00 - 14:50 |
| Spring | Lecture | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32 | Tues 10:00 - 10:50 |