SMGT40400 Strategy & Ops Mgmt in Sport

Academic Year 2022/2023

The module introduces students to the challenge of developing strategy and managing operational issues in sporting organisations. This module focuses on how a sport organisation can build a sustainable competitive advantage through its internal resources and capabilities to avail of key factors within its external environment. Students will be introduced to the underlying theories and practices along with the current trends in operations management and strategic planning. The aim of this module is to provide students with the knowledge, skills and analysis tools in strategy and operations management which can be applied within the sport industry. Sport related case studies will be utilised to give students industry focused practical examples.

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Curricular information is subject to change

Learning Outcomes:

Discuss and critically reflect upon current theories, concepts and practices within strategy and operations management in sport organisations.
Appraise the need for an effective and robust customer service process in the management of sport.
Apply strategic and operational analysis techniques to a sport organisation in a critically aware manner
Formulate proposals that translate key strategy and operations management principles in actionable objectives for sports organisations
Conduct an organisational analysis and communicate findings in a clear and unambiguous manner (both orally and in writing).

Indicative Module Content:

The module focuses on the core principles of strategy and operations management utilising sport related examples. Specific topics across the module will include, strategic and operational analysis tools, customer relationship /service management, total quality management, health and safety and communication skills.

Student Effort Hours: 
Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
In line with the MSc programme values, the module utilises a teaching and learning approach which places students at the centre of the learning experience; promoting a collaborative and interactive learning process. Students have the opportunity to actively engage and learn during the module through lectures, class discussions, reflective learning and group work. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment: This assignment focuses on theories and practice related to operations management, and the environment. Week 6 n/a Graded No


Group Project: This group project incorporates a number of elements including a group presentation, group report and an individual component. Varies over the Trimester n/a Graded No



Carry forward of passed components
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Students will be provided with group feedback from the module leader post assessment of their group report and presentation. Students will also be provided with feedback o on their individual assignment post assessment.

Name Role
Mr Ken Robinson Lecturer / Co-Lecturer
Professor Eleni Theodoraki Lecturer / Co-Lecturer