SMGT30290

Learning Outcomes:

1. Understand key processes relating to the production, organisation and consumption of sport in different contexts.
2. Analyse the sport media nexus and the role of digital communication channels in promoting mediatised sport.
3. Critically assess communication management and strategy in relation to sports leagues, competitions, and events.
4. Critically examine the sport media complex and forms of participatory fandom and the fan experience.
5. Understand the theoretical and practical aspects of sports sponsorship and its connection to various forms of media.
6. Create media content that engages sport industry consumers and communities.

Indicative Module Content:

• The evolution of sport media and theories of communication
• The sport media complex
• Sports leagues, communication management and strategy
• Sports mega-events and the media
• Participatory fan media and the fan experience
• Digital communication channels and sport promotion
• Creating media content for the sport industry
• Sport sponsorship, advertising and strategy

Student Effort Hours:

Approaches to Teaching and Learning:

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Assessment Strategy

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Students will be provided with group feedback from the module leader post assessment of their group report and presentation. Students will also be provided with feedback on their individual assignment post assessment.