Learning Outcomes:
On completion of this module students should be able to have a greater understanding of how to:
(i) Liaise with key stakeholders (relevant sporting organisation, teams, facilities);
(ii) Identify, plan and manage the key components of running a sporting event;
(iii) Develop and execute a publicity/advertising plan;
(iv) Develop and execute a sponsorship plan;
(v) Recruit and manage volunteers, official and ancillary staff;
(vi) Deliver and evaluate an event