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Curricular information is subject to change
On completion of this module, students should be able to:
(i) identify and understand the key economic concepts and theories and how they apply within the sports industry;
(ii) evaluate the economics of labour markets and income determination;
(iii) understand how markets work, the market environment and the behaviour of firms;
(iv) identify the role of the government and comprehend the macroeconomic environment;
(v) identify the effects of globalisation and the international economic environment.
Topic 1: Introduction and Overview of Economic Principles & Concepts.
Topic 2: The Market Structure of Professional Sports. Demand, Supply and Equilibrium in Sports.
Topic 3: The Market Structure of Professional Sports. Pricing, Costing, Profits & Revenues in Sport.
Topic 4 Behavioural Economics & Sport.
Topic 5: In-Class Assessment.
Topic 6: Behavioural Economics & Decision Making.
Topic 7: Player Evaluation in Professional Sport.
Topic 8: Managerial efficiency in professional sport.
Topic 9: Competitive Balance in Professional Sport I.
Topic 10: Competitive Balance in Professional Sport II.
Topic 11: Labour Market Structures & Labour Market Imperfections in Professional Sports.
Topic 12: Review & Overview.
Case Studies Gambling and Sport, Professional Soccer, GAA, IRFU. FIFA, UEFA, Irish Hockey, Apparel Industry (Nike, Adidas, Puma) Formula 1, Horse Racing.
Each week learners will be assigned readings and relevant lecture slides. These will be made available for learners to download and print from Brightspace.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 36 |
Autonomous Student Learning | 65 |
Total | 125 |
Not applicable to this module.
Resit In | Terminal Exam |
---|---|
Spring | No |
• Feedback individually to students, post-assessment
Not yet recorded.
Name | Role |
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Mr Wasiu Adekunle Are | Lecturer / Co-Lecturer |