On completion of the module students should be able to:

i) Understand and evaluate the key digital marketing concepts and theories and their application to the sports industry;

li) Understand the marketing mix and recognise the role of effective segmentation, targeting and positioning in building
strong bonds with sports consumers and brand recognition;

iii) Evaluate the shifts in consumer and buying behaviour related to traditional, digital and integrated marketing strategies;

iv) Evaluate how sports organisations use social media platforms as marketing strategies;

V) Apply branding and marketing principles to the sports industry

Indicative content for this module includes a focus on defining marketing and the Marketing Mix, examining social media and influencer marketing, exploring the correlation between products and pricing and the marketing - communications nexus. Sessions will also examine promotion and sponsorship in the sports industry, brand awareness and recognition, market research, segmentation, trends in sport marketing, digital forms, best practice in marketing and brand awareness.

Not applicable to this module.

• Group/class feedback, post-assessment
• Peer review activities

Not yet recorded.