Learning Outcomes:
On completion of this module students should be able to:
i. Describe the history, values, growth, and socio-cultural significance of mega sport events.
ii. Debate the role sport mega events play in modern society, in national and international politics, in urban development and the economy.
iii. Define the roles of key stakeholders involved in mega sport event bidding and production (owners, national and local government, city planners, organising committees, athletes, sport federations, sport officials, sponsors, the media, host businesses, communities, others in the supply chain).
iv. Identify project management processes involved with hosting mega sport events (host city contracts, marketing and promotion, performance management, legacy planning).
v. Discuss the typology, geographical and temporal dimensions of sport mega events.
vi. Use examples of past events to identify the UN SDGs that are supported or undermined by mega sport event hosting.
vii. Use UCD library databases, the Olympic World Library and the FIFA museum catalogue to search for mega sport event specific literature.
viii. Identify sustainability reporting mechanisms and the sustainability impacts of modern sport mega events.
Indicative Module Content:
Week 1 Introduction to Sport Mega Events (SMEs)
Week 2 The History of SMEs
Week 3 SME Values
Week 4 The Legacy of SMEs
Week 5 Marketing and SMEs
Week 6 Bidding for SMEs
Week 7 Politics and Nation in SMEs
Week 8 SMEs and the Modern Irish State
Week 9 SMEs, Sustainability and the Environment
Week 10 Diversity & Inclusion in SMEs
Week 11 Analysing & Assessing SMEs
Week 12 Evaluating SMEs