SMGT10080 Sports Marketing I

Academic Year 2022/2023

This module focuses on the major decisions that marketing executives and top management face in their efforts to harmonise the objectives and resources of the organisation with the needs and opportunities in the marketplace. Students should gain a thorough understanding of the theories of marketing as aids in decision-making as well as comprehending the corporate context of marketing. Specific focus is on the application of these principles and processes to the sports industry. Please note that this module shares the same learning outcomes and similar lecture topics as MKT 20020 Marketing: Firms, Customers & Society. It is advised that students do not register to SMGT 10080 if they have taken or are due to undertake MKT 20020.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module students should be able to:

(i) understand the key marketing concepts and theories;
(ii) understand the importance of the marketing environment and the potential impact of environmental change;
(iii) recognise customer buying behaviour and the potential for building customer relationships;
(iv) recognise the role of effective segmentation, targeting and positioning in building strong bonds;
(v) understand the marketing mix;
(vii) apply marketing principles to the sports industry.

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Specified Learning Activities

36
Autonomous Student Learning

65
Total

125
Approaches to Teaching and Learning:
lectures; case based studies 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Incompatibles:
FDSC30140 - Food Marketing, MKT20020 - Marketing: Firms, Customers &


 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Continuous assessment Throughout the Trimester n/a Graded No

100

Carry forward of passed components
Yes
 
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Professor Eamonn Delahunt Lecturer / Co-Lecturer
Ms Sarah Gallagher Lecturer / Co-Lecturer
Mr Cian Nelson Lecturer / Co-Lecturer