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SBUS46290

Academic Year 2024/2025

Demystifying Business Analytics (SBUS46290)

Subject:
Business
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Professor Joe Peppard
Trimester:
Autumn&Spring&Summer(separate)
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

The broad objective of this module is to explore different facets of Business Analytics (BA) and discuss how and why the BA tools presented are relevant to organizations. The module is split into two parts. The former starts with data, progresses with descriptive statistics, inferential statistics, regression and ends with forecasting; the latter introduces Operational Research (OR), focuses on optimization, complements this with stakeholder involvement technique(s) and ends with a wrap-up and an assessment-related session. We will get hands on with MS Excel during some of the sessions. Some sessions require pre-reading while others will work around a quick case on the day. We may have some guest speakers for some of the sessions. The ultimate goal is to widen the knowledge, tools, and insights to demystify BA tools and explore their potential in organizations.

About this Module

Learning Outcomes:

The broad learning outcomes from this module include:
•Explore different tools falling under the BA umbrella
•Analyze and compare different means of descriptive statistics
•Get an overview of how to infer from data
•Look at ways of identifying a relationship among variables
•Get an insight on forecasting
•Understand what OR is and how it can be applied
•Translate a problem into blocks of an optimization model to be solved
•Approach stakeholder engagement technique(s)

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

40
Autonomous Student Learning

60
Lectures

16
Total

116

Approaches to Teaching and Learning:
The module has a detailed study guide. Students are required to complete the module pre-reading or pre-work prior to attending the seminar sessions. The sessions themselves will be a combination of lectures, group discussion, in-class presentations, case study discussions and classroom exercises. A heavy emphasis in the seminars is on teasing out the implications of theory for practical application in a workplace context.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment(Including Essay): Post-Module Assignment Week 15 Graded No
80
 Yes
Participation in Learning Activities: Grade for participation in class (as per rubrics provided in study guide). Week 7 Graded No
20
 No

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Written feedback to be provided within 20 days of assignment deadline.

Name Role
Dr Annunziata Esposito Amideo Tutor
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