SBUS46090

In setting the scene for this diploma, the central role of data and how it is leveraged will be center stage in this first module. It will emphasize that digital transformation is not just about adopting new technologies; it’s about reimagining business processes and the work of organizations, considering new digital business models, enhancing customer experiences, driving innovation, and leveraging data. These topics will be covered in depth in the remaining modules.

The broad question to be addressed in this module is What are the implications of digital technologies for an organization's competitive strategy? The module will explore the impact that digital technologies are having on competition, and how the traditional boundaries between industries and sectors are being blurred. It will examine how digital technologies are affecting the traditional levers of strategy as well as how it is rendering competitive advantage temporary. It will emphasize that organizations cannot ‘opt out’ of considering technology when developing their strategy as, today, digital is a competitive necessity. As many traditional manufacturers shift from selling products to providing services, new digital business models will be studied. In particular, the module will examine platform businesses that are at the heart of innovative business models, the creator economy, and end-to-end visibility for supply chains, supporting new opportunities, marketplaces, and growth.