Learning Outcomes:
• An understanding of the application of technologies in different contexts (financial services, manufacturing, HR, professional services; telecommunications; retail).
• An understanding of how to leverage data for operational efficiency in demand and supply chains.
• An understanding of how marketing has been changed by digital technologies;
• A strategic and analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution.
• An appreciation of the economics of a connected world.
• An overview of how statistical methods and intelligent technologies (e.g., sensors, digital devices) are being applied in the context of workforce analysis to provide an evidence-based approach to decision-making.
• How to map out customer journeys and identify opportunities to reimagine the customer experience and engagement.