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SBUS41530

Academic Year 2026/2027

Strat.in Pharma & Biotech Orgs (SBUS41530)

Subject:
Business
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Professor Jan Rosier
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Building on insights generated in the first module, this module addresses the variety of business level and corporate strategies pursued in the industry. Particular attention is directed at the linkages between strategy and organizational culture in life science organisations; competitive positioning in dynamic markets and the importance of alliances and M&A in the industry. Issues around developing and protecting capabilities are also dealt with in this industry.

About this Module

Learning Outcomes:

• the ability to assess the profit prospects and dynamics in the industry
• the ability to identify and critique business level strategies pursued in the industry
• the ability to assess and evaluate the M&A activity in the industry
• the ability to analyse industry structures and business level strategies in industries that are adjacent to the bio-pharma industry
• To reflect on and develop the appropriate leadership responses to the challenges facing the industry

The United Nations identified seventeen Sustainable Development Goals (SDGs) as core to the 2030 Agenda for Sustainable Development, and UCD contributes in general to SDG 4 Quality Education. Further SDGs explored within this module if relevant are listed below. A scale of 1 - 5 indicates the extent to which the SDG is covered.


 

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

30
Autonomous Student Learning

70
Lectures

16
Total

116

Approaches to Teaching and Learning:
The module has a detailed study guide. Students are required to complete the module pre-reading or pre-work prior to attending the seminar sessions. The sessions themselves will be a combination of lectures, group discussion, in-class presentations, case study discussions and classroom exercises. A heavy emphasis in the seminars is on teasing out the implications of theory for practical application in a workplace context.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade Component repeat (in-module) Offered

Not yet recorded.

As part of UCD's student support, under the Additional Consideration policy, extensions may be available for the following assessments in the module: Assignment (including essay/poster), Portfolio, Reflective Assignment, Report(s), and Individual Project.


Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Written feedback to be provided within 20 days of assignment deadline.

Name Role
Professor Jan Rosier Lecturer / Co-Lecturer
Professor Karan Sonpar Lecturer / Co-Lecturer
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