SBUS41530 Strat.in Pharma & Biotech Orgs

Academic Year 2023/2024

Building on insights generated in the first module, this module addresses the variety of business level and corporate strategies pursued in the industry. Particular attention is directed at the linkages between strategy and organizational culture in life science organisations; competitive positioning in dynamic markets and the importance of alliances and M&A in the industry. Issues around developing and protecting capabilities are also dealt with in this industry.

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Curricular information is subject to change

Learning Outcomes:

• the ability to assess the profit prospects and dynamics in the industry
• the ability to identify and critique business level strategies pursued in the industry
• the ability to assess and evaluate the M&A activity in the industry
• the ability to analyse industry structures and business level strategies in industries that are adjacent to the bio-pharma industry
• To reflect on and develop the appropriate leadership responses to the challenges facing the industry

Student Effort Hours: 
Student Effort Type Hours
Lectures

16
Specified Learning Activities

30
Autonomous Student Learning

70
Total

116
Approaches to Teaching and Learning:
The module has a detailed study guide. Students are required to complete the module pre-reading or pre-work prior to attending the seminar sessions. The sessions themselves will be a combination of lectures, group discussion, in-class presentations, case study discussions and classroom exercises. A heavy emphasis in the seminars is on teasing out the implications of theory for practical application in a workplace context. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Post Mod Group Assignment Coursework (End of Trimester) n/a Graded No

50
Essay: Pre Mod Case Analysis Coursework (End of Trimester) n/a Graded No

30
Attendance: Class Participation Throughout the Trimester n/a Graded No

20

Carry forward of passed components
Yes
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Written feedback to be provided within 20 days of assignment deadline.

Name Role
Professor Jan Rosier Lecturer / Co-Lecturer
Professor Karan Sonpar Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
 

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