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Curricular information is subject to change
1. How to develop alignment between a firms marketing competencies, customers and competitors
2. Understand how to invest in market to identify profitable growth opportunities and exploit those opportunities
3. Comprehend how marketing allows firms to grow by identifying profitable consumers and targeting them with (new) effectively positioned products and services.
4. Learn how firms can leverage customer insights and big data to grow and expand market share.
5. Develop a toolkit to diagnose marketing’s role and influence in firm performance.
Student Effort Type | Hours |
---|---|
Lectures | 16 |
Specified Learning Activities | 60 |
Autonomous Student Learning | 40 |
Total | 116 |
Not applicable to this module.
Remediation Type | Remediation Timing |
---|---|
In-Module Resit | Prior to relevant Programme Exam Board |
• Feedback individually to students, post-assessment
Feedback will be provided within 20 days of the assignment deadline
Name | Role |
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Ms Siobhan Lane Walsh | Lecturer / Co-Lecturer |
Assoc Professor Paul Ryan | Tutor |