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SBUS41050

Academic Year 2023/2024

Market Position & Competitive Advantage (SBUS41050)

Subject:
Business
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Professor Patrick Gibbons
Trimester:
Autumn&Spring&Summer(separate)
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is designed to equip you with a sound understanding of the principles of positioning and competitive advantage. You will develop the ability to analyse key issues in strategic decision-making, and to understand, in depth, the strategic decision-making process itself. You will enhance the quality of your organisation’s business plan.

About this Module

Learning Outcomes:

The learning outcomes from this module include:• Design and evaluate your firm’s market position• Review and critique your own organisation’s competitive strategy and evaluate its ability to provide a sustainable advantage• Translate competitive strategy into a well-articulated and presented business plan

Student Effort Hours:
Student Effort Type Hours
Lectures

16
Specified Learning Activities

60
Autonomous Student Learning

40
Total

116

Approaches to Teaching and Learning:
The module has a detailed study guide. Students are required to complete the module pre-reading or pre-work prior to attending the seminar sessions. The sessions themselves will be a combination of lectures, group discussion, in-class presentations, case study discussions and classroom exercises. A heavy emphasis in the seminars is on teasing out the implications of theory for practical application in a workplace context.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment: Post module assignment Coursework (End of Trimester) n/a Graded No
70
 No
Attendance: Class participation Varies over the Trimester n/a Graded No
30
 No

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Feedback will be provided within 20 days of the assignment deadline

Name Role
Assoc Professor Marius Claudy Tutor
Dr Andrew Keating Tutor
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