SBUS41050 Market Position & Competitive Advantage

Academic Year 2023/2024

This module is designed to equip you with a sound understanding of the principles of positioning and competitive advantage. You will develop the ability to analyse key issues in strategic decision-making, and to understand, in depth, the strategic decision-making process itself. You will enhance the quality of your organisation’s business plan.

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Curricular information is subject to change

Learning Outcomes:

The learning outcomes from this module include:• Design and evaluate your firm’s market position• Review and critique your own organisation’s competitive strategy and evaluate its ability to provide a sustainable advantage• Translate competitive strategy into a well-articulated and presented business plan

Student Effort Hours: 
Student Effort Type Hours
Lectures

16
Specified Learning Activities

60
Autonomous Student Learning

40
Total

116
Approaches to Teaching and Learning:
The module has a detailed study guide. Students are required to complete the module pre-reading or pre-work prior to attending the seminar sessions. The sessions themselves will be a combination of lectures, group discussion, in-class presentations, case study discussions and classroom exercises. A heavy emphasis in the seminars is on teasing out the implications of theory for practical application in a workplace context. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Post module assignment Coursework (End of Trimester) n/a Graded No

70
Attendance: Class participation Varies over the Trimester n/a Graded No

30

Carry forward of passed components
Yes
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Feedback will be provided within 20 days of the assignment deadline

Name Role
Assoc Professor Marius Claudy Tutor
Dr Andrew Keating Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
 

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