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SBUS10180

Academic Year 2026/2027

Intercultural Skills: Exploring Your Host Country (SBUS10180)

Subject:
Business
College:
Business
School:
Business
Level:
1 (Introductory)
Credits:
5
Module Coordinator:
Dr Emmet Oliver
Trimester:
Autumn
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module provides BSc Business and visiting students with an introduction and overview of the culture, society, history and business environment of modern Ireland. In also includes opportunities to experience aspects of Irish culture and expand your intercultural skills. By getting to know your host country, it’s people and culture, and reflecting on your lived experience of the transition to Ireland, you have the opportunity to explore, question and further develop your intercultural awareness and competencies. Intercultural competence is a valuable asset in interacting with people from different cultures and countries who have been shaped by different values, beliefs and experiences

In particular the module will seek to place Ireland’s evolution in a European and global context, illustrating the globalised nature of Ireland’s economic and social transformation. Only a matter of a few decades ago, over 90% of all Irish exports went to the United Kingdom, now Ireland is host to the European headquarters of several global giants.

Using Ireland’s social, cultural and economic story as the backdrop, the module thus has twin goals. Firstly, to consider the characteristics of the local business environment and develop an understanding of the national and local cultural and social context.

Secondly, to take the opportunity of transitioning to a new country to consider culture in action, explore how different experiences and backgrounds shape and impact your perception of the world in relation to your home or other country experiences, and how you react and adapt to the unfamiliar, and continue to build your intercultural skills.

The module will be delivered through a combination of lectures, class dialogue, case studies, and class trips providing students with knowledge and applied understanding of culture in action. While focused on the context of modern Ireland, this module will give you the tools and frameworks to better understand your own cultural context and appreciate and learn from others. Through participation in the interactive learning activities, you will better understand the nature of culture, the skills that underpin it, and the value of cultural dialogue in action.

This module aims to enhance your experience of international study by bringing students from diverse backgrounds and cultures together to work collaboratively, developing core skills while also increasing your sense of connection with Ireland and the university community.

Assessment will involve a mix of reflective learning, an individual paper and a short collaborative multimedia group project. Through the coursework activities, you will be encouraged to develop your reflective, creative and critical abilities, information and communication capacities, and your collaborative learning and intercultural skills. In particular a core theme of the module is sharing knowledge and perspective and participants are expected to participate in the classes in that fashion.

About this Module

Learning Outcomes:

On completing this module, you will have:
1. Demonstrated and expressed knowledge and understanding of Ireland in a cultural, contemporary and historical context
2. Explored the economic, social and cultural context of business in Ireland
3. Further developed your intercultural mindset and awareness of the value and application of intercultural skills in a global context
4. Assessed and expanded your intercultural skills
5. Developed a specialist topic of your choosing through research and writing.
6. An ability to communicate effectively your cultural knowledge and sensitivity

Indicative Module Content:

(Indicative - Order and topics may change responsively).
1. Introducing Ireland: Setting the Scene
2. Exploring Inter-Cultural Skills
3. Field Trip
4. Ireland and her history
5. Ireland through literature, arts and heritage
6. Ireland and her economy
7. Ireland and her politics
8. Intercultural Skills: A closer look
9. Ireland and her people
10. Final Recap Session & Field trip.

UNESCO highlights a set of key competencies that support individuals in their development and support society in achieving the UN Sustainable Development Goals (SDGs). UCD has adapted these competencies and is combining them with others to form a general framework of learning competencies. This module will help you develop the competencies below to the levels specified. 
Learning Competency Additional Information Level

Collaboration

The ability to learn from others; to understand and respect the needs, perspectives and actions of others (empathy); to understand, relate to and be sensitive to others (empathic leadership); to deal with conflicts in a group; and to facilitate collaborative and participatory problem solving. Competent

Critical Thinking

The ability to question norms, practices and opinions; to reflect on one’s own values, perceptions and actions. Proficient

Systems Thinking

The ability to recognize and understand relationships; to analyse complex systems; to think of how systems are embedded within different domains and different scales; and to deal with uncertainty. Expert

Strategic

The ability to collectively develop and implement innovative actions that further sustainability at the local level and further afield. Proficient

Integrated Problem Solving

The overarching ability to apply different problem-solving frameworks to complex sustainability problems and develop viable, inclusive and equitable solution options that promote sustainable development, integrating the competencies in this list. Proficient

Self-awareness

The ability to reflect on one’s own role in the local community and (global) society; to continually evaluate and further motivate one’s actions; and to deal with one’s feelings and desires. Expert

Normative

The ability to understand and reflect on the norms and values that underlie one’s actions; and to negotiate values, principles, goals, and targets, in a context of conflicts of interest and trade-offs, uncertain knowledge and contradictions. Proficient

Anticipatory

The ability to understand and evaluate multiple scenarios for the future – possible, probable and desirable; to create one’s own visions for the future; to apply the precautionary principle; to assess the consequences of actions; and to deal with risks and changes. Proficient

Digital Literacy and Judgement

The ability to access, evaluate, create and communicate information in digital environments; to engage critically, ethically and responsibly with digital technologies and digital information; to understand their opportunities, limitations, risks and impact on individual’s digital identities; and to exercise informed judgement in digital participation and decision-making. Competent

AI Literacy & Agency

The ability to understand, critically evaluate and responsibly engage with artificial intelligence; to recognise how AI systems are shaped by human values; to assess their ethical, social and environmental implications; and to exercise human judgement, agency and accountability in AI-related contexts. Competent

Wellbeing

Wellbeing is having the resources and skills to meet life's challenges, including attributes such as personal development skills, resilience, stress management, strengths, lifestyle skills, nutrition, physical activity, sleep, alcohol/substance use, academic skills, time management, goal setting, interpersonal skills, group work, communication. Proficient

Student Effort Hours:
Student Effort Type Hours
Lectures

20

Specified Learning Activities

40

Autonomous Student Learning

50

Total

110


Approaches to Teaching and Learning:
The module will be delivered through a combination of lectures, class dialogue, case studies, and class trips providing students with knowledge and applied understanding of culture in action. While focused on the context of modern Ireland, this module will give you the tools and frameworks to better understand your own cultural context and appreciate and learn from others. Through participation in the interactive learning activities, you will better understand the nature of culture, the skills that underpin it, and the value of cultural dialogue in action.

This module aims to enhance your experience of international study by bringing students from diverse backgrounds and cultures together to work collaboratively, developing core skills while also increasing your sense of connection with Ireland and the university community.

Assessment will involve a mix of reflective learning, , an individual paper and a short collaborative multimedia group project. Through the coursework activities, you will be encouraged to develop your reflective, creative and critical abilities, information and communication capacities, and your collaborative learning and intercultural skills.
Re AI practice: Students may use AI tools for limited support in this module (e.g. idea generation, practice questions or as a study aid). Students remain fully responsible for the accuracy and reliability of their work. Any use of AI must be cited appropriately and diisclosed

This class takes place on Fridays from 2-4pm, in Quinn Q106 expect where previously notified.

Note: This module will involve a small number of pre-advised excursions. While class sessions will run to the notified times, participants should anticipate need for additional travel time and plan flexibly on those dates in order to get the most from these experiences. The module has been timed for Friday afternoon to support this.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment(Including Essay): Individual Essay & Reflective Learning Week 12 Graded No
75
No
Individual Project: Video Task: Students introduce their own country Week 4 Graded No
25
No

As part of UCD's student support, under the Additional Consideration policy, extensions may be available for the following assessments in the module: Assignment (including essay/poster), Portfolio, Reflective Assignment, Report(s), and Individual Project.


Carry forward of passed components
No
 

Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Post assessment feedback to assist with further learning.

There is no required textbook purchase. Lectures will refer to these and other resources including books, readings, podcasts, indicated during the module. Students will be expected to do their own further library-based reading and research in relation to their individual project.

Indicative sources:

Daly, Mary (2012) The Deposed Capital: A social and Economic History 1860-1914. Dublin: University College Dublin Press.

Fagan, GH (2018) Globalised Ireland, or, contemporary transformations of national identity? In Coulter, Colin and Colman, Steve (eds) The end of Irish History? Critical Reflections on the Celtic Tiger, Manchester: Manchester University Press.

Oliver, Irish Nation Building- Government, Business and Power (1922-1958), Palgrave MacMillan

Hawks, Tony (1999) Round Ireland with a Fridge, London: Ebury Press.

Joyce, James (1914) Dubliners, Oxford University Press

Lewis, Michael (2011) When Irish Eyes Are Crying. Vanity Fair. March 2011 Edition. Available at: https://www.vanityfair.com/news/2011/03/michael-lewis-ireland-201103

Marsh, Michael (2006): Referendum Campaigns: Changing What People Think or Changing What They Think About? https://www.tcd.ie/Political_Science/assets/pdfs/michael-marsh/mm_nice_referendums.pdf

Newenham, Pamela (2015) Silicon Docks: The Rise of Dublin as a Global Tech Hub, Dublin: Liberties Press.

O’Grada, Cormac (1997) A Rocky Road: The Irish Economy Since the 1920s. Manchester University Press.

O’Toole, Fintan (2013) A History of Ireland in 100 Objects. Dublin: Royal Irish Academy/ also available at https://100objects.ie/

Pollak, Sorcha (2018) New to the Parish: Stories of Love, War and Adventure from Ireland's Immigrants. New Island Publishing.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Autumn Lecture Offering 1 Week(s) - 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12 Fri 14:00 - 15:50