RDEV40480 Strategic Communications

Academic Year 2022/2023

The module focuses on the role of the human communications process within sustainable agriculture and rural development and similar situations. This module ensures that participants are competent to plan and implement strategic communications campaigns and have the required communications skills to implement the elements of these communications campaigns.

Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On completion of this course participants will be able to:
explain the critical role of communications;
formulate the theory of human communications processes;
design a strategic communications campaign;
plan, prepare and deliver effective presentations;
plan, prepare and implement one-to-one communication / consultations;
write effective project proposals and reports;
lead group processes and facilitate meetings;
analyse the role of the media in development and script and present items for radio.

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning




Small Group






Approaches to Teaching and Learning:
Class discussions
Readings and reviewing academic literature
Writing essays 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Communications skills development projects (Lecture presentation, Written assignment, Group work) Varies over the Trimester n/a Graded No


Assignment: End of trimester exam 2 hour End of Trimester Exam n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Lecture presentations: Verbal feedback will be given immediately after the student presentation. The lecture presentation will be video recorded, the video will be played back and the presenter and other students will analyse the strengths and weaknesses of each presentation. Written feedback summarising the verbal feedback will be provided in a timely manner afterwards. Written assignment: Individual feedback on each essay to each student within 20 days of submitting the essay. Group feedback and discussion with class after each essay assessed. Group work assignment: feedback individually post assessment

Name Role
Assoc Professor Monica Gorman Lecturer / Co-Lecturer
Professor James Kinsella Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - Autumn: All Weeks Thurs 14:00 - 16:50
Lecture Offering 1 Week(s) - Autumn: All Weeks Tues 14:00 - 16:50