On completion of this module students should be able to:
explain the theory underpinning the human communications process;
describe the media and methods used in professional communications and evaluate the appropriateness of each for given situations;
develop skills related to the use of selected communications methods (lecture presentations, group meetings, individual consultations, radio presentations, demonstrations, open days and communications campaigns).

Course Topics:
1. The communications process and media / methods used in communication of information
2. Effective presentation skills
Lecturing / public speaking both in person and using online platforms (e.g. Zoom or Teams)
Effective use of Powerpoint and audio-visual aids
3. Written communication methods and use of mass media
4. Use of ICTs in Agricultural Communications Campaigns
5. Demonstrations and Open Days
6. Discussion meetings
- planning effective meetings + meeting agenda
- role of chairperson + roles necessary for an effective meeting
7. Individual communication methods (advising / counselling / consultancy skills)
8. Guidelines for using radio

This module is specifically designed for final year B.Agr.Sc. students.

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

Lecture presentations: Written feedback summarising the the strengths and weaknesses of each presentation will be provided in a timely manner. Written assignments: Group/class feedback post assessment