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Curricular information is subject to change
On completion of this module students should be able to:
explain the theory underpinning the human communications process;
describe the media and methods used in professional communications and evaluate the appropriateness of each for given situations;
develop skills related to the use of selected communications methods (lecture presentations, group meetings, individual consultations, radio presentations, demonstrations, open days and communications campaigns).
Course Topics:
1. The communications process and media / methods used in communication of information
2. Effective presentation skills
Lecturing / public speaking both in person and using online platforms (e.g. Zoom or Teams)
Effective use of Powerpoint and audio-visual aids
3. Written communication methods and use of mass media
4. Use of ICTs in Agricultural Communications Campaigns
5. Demonstrations and Open Days
6. Discussion meetings
- planning effective meetings + meeting agenda
- role of chairperson + roles necessary for an effective meeting
7. Individual communication methods (advising / counselling / consultancy skills)
8. Guidelines for using radio
Student Effort Type | Hours |
---|---|
Lectures | 30 |
Practical | 3 |
Specified Learning Activities | 30 |
Autonomous Student Learning | 55 |
Total | 118 |
This module is specifically designed for final year B.Agr.Sc. students.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Class Test: End of trimester assessment | Week 12 | n/a | Graded | No | 40 |
Continuous Assessment: Projects on presenting lectures, writing and group work. | Varies over the Trimester | n/a | Graded | No | 60 |
Resit In | Terminal Exam |
---|---|
Autumn | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Lecture presentations: Written feedback summarising the the strengths and weaknesses of each presentation will be provided in a timely manner. Written assignments: Group/class feedback post assessment
Name | Role |
---|---|
Assoc Professor Monica Gorman | Lecturer / Co-Lecturer |
Professor James Kinsella | Lecturer / Co-Lecturer |
Dr Tomás Russell | Lecturer / Co-Lecturer |