Curricular information is subject to change.
At the end of this module, students should be able to:
Understand the role of communication for improving health.
Identify appropriate target audiences for communication.
Identify research evidence necessary for developing a communication strategy.
Apply theories of health behaviour to understand and develop communication strategies.
Apply communication theory to develop communication strategies.
Justify the application of appropriate resources and media channels.
| Student Effort Type | Hours |
|---|---|
| Specified Learning Activities | 10 |
| Autonomous Student Learning | 80 |
| Lectures | 12 |
| Online Learning | 20 |
| Total | 122 |
Not applicable to this module.
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
| Group Work Assignment: audience segmentation | Week 7 | Standard conversion grade scale 40% | No | 40 |
No |
| Individual Project: Communication brief | Week 12 | Standard conversion grade scale 40% | No | 60 |
No |
| Resit In | Terminal Exam |
|---|---|
| Summer | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
All grading and feedback will be provided through use of rubrics in the VLE.
| Name | Role |
|---|---|
| Dr Desire Naigaga | Tutor |