PHPS40710 Promoting Consumer Nutrition

Academic Year 2023/2024

This module will give you a basic understanding of the theory and practice that is essential to the effective communication of health messages. The module will initially consider the concept of health and health behaviour to provide a framework for effective communication strategies. Key components of planning, designing, and evaluating nutrition communication strategies will be explored. Contextual approaches will be examined in addition to designing and employing media channels and resources that are appropriate for the target population.

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Curricular information is subject to change

Learning Outcomes:

At the end of this module, students should be able to:
Understand the role of communication for improving health.
Identify appropriate target audiences for communication.
Identify research evidence necessary for developing a communication strategy.
Apply theories of health behaviour to understand and develop communication strategies.
Apply communication theory to develop communication strategies.
Justify the application of appropriate resources and media channels.

Student Effort Hours: 
Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning


Online Learning




Approaches to Teaching and Learning:
Short lectures
Group discussion
Independent reading
Written work 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
FDSC40530 - Principles of Biochemist (O/L), HNUT40060 - Intro to Nutrition (O/L), HNUT40070 - Nutrients in theLifeCycle(O/L), HNUT40090 - Pathways to Health (O/L), PHPS40720 - Public Health Nutrition O/L

Promoting Consumer Nutrition (HNUT40120)

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Group written assignment Week 8 n/a Graded No


Assignment: Individual assignment Coursework (End of Trimester) n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Online automated feedback

How will my Feedback be Delivered?

Feedback given on group assignments following presentations/submission. Individual grades and group feedback will be provided following final assignment. All grading and feedback will be provided through the VLE.

Name Role
Dr Desire Naigaga Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.

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