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Curricular information is subject to change
At the end of this module, students should be able to:
Understand the role of communication for improving health and nutrition.
Evaluate appropriate target audiences for communication.
Critique research evidence necessary for developing a communication strategy.
Apply theories of health behaviour to understand and develop communication strategies.
Apply communication theory to develop communication strategies.
Justify the application of appropriate resources and media channels.
Create an outline of a communication strategy.
|Student Effort Type||Hours|
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Group Project: Students will work together to consider appropriate groups of people to target as part of a communications strategy. They will present their findings in a short report.||Week 6||n/a||Standard conversion grade scale 40%||No||
|Assignment: Students will provide a written report which outlines what and how they are going to communicate with their selected audience.||Week 12||n/a||Standard conversion grade scale 40%||No||
|Resit In||Terminal Exam|
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Peer review activities
Feedback given on group assignments following presentations/submission. Individual grades and feedback will be provided following final assignment using rubrics. All grading and feedback will be provided through the VLE.
|Professor Clare Corish||Lecturer / Co-Lecturer|
|Dr Clare Reynolds||Lecturer / Co-Lecturer|