PHPS40670 Nutrition & Communication

Academic Year 2022/2023

This module will give you a basic understanding of the theory and practice that is essential to the effective communication of nutrition and health messages. The module will initially consider the concept of health and health behaviour to provide a framework for effective communication strategies. Key components of planning, designing, and evaluating nutrition communication strategies will be explored. Contextual approaches will be examined in addition to designing and employing media channels and resources that are appropriate for the target population. This module will include informative lecture sessions from external lecturers with experience in relevant areas of communication.

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Curricular information is subject to change

Learning Outcomes:

At the end of this module, students should be able to:
Understand the role of communication for improving health and nutrition.
Evaluate appropriate target audiences for communication.
Critique research evidence necessary for developing a communication strategy.
Apply theories of health behaviour to understand and develop communication strategies.
Apply communication theory to develop communication strategies.
Justify the application of appropriate resources and media channels.
Create an outline of a communication strategy.

Student Effort Hours: 
Student Effort Type Hours
Autonomous Student Learning

90
Lectures

20
Small Group

4
Total

114
Approaches to Teaching and Learning:
Short video lectures
Live online tutorials/group discussion.
Weekly recommended reading/review of online resources. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Equivalents:
Nutrition and Communication (HNUT40180)


 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Students will work together to consider appropriate groups of people to target as part of a communications strategy. They will present their findings in a short report. Week 6 n/a Standard conversion grade scale 40% No

40
Assignment: Students will provide a written report which outlines what and how they are going to communicate with their selected audience. Week 12 n/a Standard conversion grade scale 40% No

60

Carry forward of passed components
Yes
 
Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Peer review activities

How will my Feedback be Delivered?

Feedback given on group assignments following presentations/submission. Individual grades and feedback will be provided following final assignment using rubrics. All grading and feedback will be provided through the VLE.

Name Role
Professor Clare Corish Lecturer / Co-Lecturer
Dr Clare Reynolds Lecturer / Co-Lecturer