PHAR40340 Business Fundamentals Reg Affa

Academic Year 2022/2023

The aim of this module is to offer students an introduction into the business considerations around pharmaceutical and biotechnology industries with a particular focus on how regulatory aspects impact business decision-making. The module will use case studies to illustrate basic business concepts, explore theories of innovation, and to explain how pharma and biotechnology firms capture and create value. Students will learn why financial planning is important even if you have a great product or idea, how 'deals' are structured, different exit strategies and how third party or regulatory assessments of products are undertaken. The module will also explore the regulated aspects of health economics and marketing of healthcare products and medicines.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module, students will be able to:

1. Outline the business environment in which pharmaceutical, biotech and medical device companies operate

2. Explain the principles that guide the management of these companies

3. Describe the process of drug development from a commercial perspective, outline the risks involved, and how new drug products are marketed

4. Describe regulation of key business activities such as marketing and reimbursement of healthcare products and medicines

Student Effort Hours: 
Student Effort Type Hours
Lectures

18
Specified Learning Activities

12
Autonomous Student Learning

70
Total

100
Approaches to Teaching and Learning:
Lectures
Online resources
Groupwork
Tutorials 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Product Profile (INDIVIDUAL) Throughout the Trimester n/a Graded Yes

30
Assignment: Business Case Study Report (GROUP) Coursework (End of Trimester) n/a Graded No

45
Presentation: Presentation of Business Case Study (GROUP) Coursework (End of Trimester) n/a Graded No

25

Carry forward of passed components
No
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Dr Antonio Garzon Vico Lecturer / Co-Lecturer
Professor Jan Rosier Lecturer / Co-Lecturer