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Curricular information is subject to change
1. Master the Digital Marketing Mix
2. Strategically Track and Analyze Data
3. Navigate Digital Tools and Trends
4. Drive Conversions
5. Build Brands
6. Harness AI & Automation
7. Lead a Digital Marketing Transformation
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Autonomous Student Learning | 101 |
Total | 125 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Not yet recorded. |
Resit In | Terminal Exam |
---|---|
Summer | No |
• Group/class feedback, post-assessment
• Peer review activities
Feedback will be delivered after assignments are submitted. In some instances, feedback is given before formal grades are released.