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MKT4004D

Academic Year 2023/2024

Marketing (MKT4004D)

Subject:
Marketing
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
7.5
Module Coordinator:
Professor Damien McLoughlin
Trimester:
Autumn
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This course will introduce the theory and key elements of marketing practice. It is taught from an applied viewpoint, in the context of the contemporary business environment. It is intended to provide a general framework for approaching current marketing issues. This course goes beyond the 4Ps (the marketing mix – price, product, promotion and place) to introduce recent insights drawn from new technologies, services marketing and relationship marketing and reflect on topical perspectives such as marketing ethics and postmodernism. This course views marketing as a series of connections, therefore, subjects and themes will link and tie into one another and as a result, you will come to understand marketing from a rounded, holistic perspective. Effective decision making and problem solving processes are also introduced by considering current business topics and case studies.

About this Module

Learning Outcomes:

At the end of this module you will be able to:Select and use appropriate decision support tools to assess marketing situations;Identify, locate and evaluate information relevant to marketing decision-making;Apply marketing principles effectively to develop appropriate marketing strategies, processes and tactics in specific situations;Assess the general effectiveness of marketing strategies, processes and tactics.

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

60
Autonomous Student Learning

100
Lectures

12
Total

172

Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Equivalents:
Strategic Management (BMGT4002D)


 

Assessment Strategy
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment: Final Individual Reflection Unspecified n/a Graded No
50
 No
Attendance: Class Participation Unspecified n/a Graded No
10
 No
Continuous Assessment: Group Project Unspecified n/a Graded No
40
 No

Carry forward of passed components
No
 

Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

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