MKT30150

Learning Outcomes:

Upon completing this module students will be able to:
• Describe and assess the key trends that impact on the contemporary relationship between marketing and society;
• Understand and apply various theoretical approaches to morality, ethics and the law within a marketing context;
• Explore a range of topical ethical issues and analyse the role of marketing within these topics;
• Display critical thinking skills in written and oral presentations, and construct an argument based on a wide reading of the academic literature;
• Work in a collaborative team process to produce high-quality work.

Indicative Module Content:

Key Topics:

* Ethics/Business Ethics/Marketing Ethics
* Ethical Reasoning and Marketing Decisions
* Ethical Consumption, The Consumer Society, The Vulnerable Consumer
* Marketing in Action: Ethics and the Marketing Mix
* Ethics in New Media
* Social Marketing
* Gender and Race in Marketing
* Sustainable Marketing

Student Effort Hours:

Approaches to Teaching and Learning:

Requirements, Exclusions and Recommendations

MKT20020 Marketing: Firms, Customers and Society or similar introductory marketing module.

Module Requisites and Incompatibles

Assessment Strategy Invalid Option

Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.