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Curricular information is subject to change
Upon completing this module students will be able to:
• Describe and assess the key trends that impact on the contemporary relationship between marketing and society;
• Understand and apply various theoretical approaches to morality, ethics and the law within a marketing context;
• Explore a range of topical ethical issues and analyse the role of marketing within these topics;
• Display critical thinking skills in written and oral presentations, and construct an argument based on a wide reading of the academic literature;
• Work in a collaborative team process to produce high-quality work.
Key Topics:
* Ethics/Business Ethics/Marketing Ethics
* Ethical Reasoning and Marketing Decisions
* Ethical Consumption, The Consumer Society, The Vulnerable Consumer
* Marketing in Action: Ethics and the Marketing Mix
* Ethics in New Media
* Social Marketing
* Gender and Race in Marketing
* Sustainable Marketing
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Total | 24 |
MKT20020 Marketing: Firms, Customers and Society or similar introductory marketing module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Group Project: Group Activities | Week 6 | n/a | Graded | No | 20 |
Continuous Assessment: Individual assessment to be completed at the end of semester | Coursework (End of Trimester) | n/a | Graded | No | 80 |
Resit In | Terminal Exam |
---|---|
Spring | No |
• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.