Learning Outcomes:
On completing the module students will be equipped to apply the principles of branding and the tools of marketing communications to enhance the reputation of any organization.
Marketing Communications: Content and Campaigns in the Digital Age (MKT30090)
Curricular information is subject to change.
This module aims to equip students with a comprehensive understanding of how marketing communications are used to develop and maintain brands based on the premise that all organizations; business, institutional and even countries can be examined from a ‘brand’ perspective. All aspects of marketing communications from traditional media to digital media and from design, sales activation, public relations, customer experience and more recently the influencer phenomenon, will be covered.
About this Module
Student Effort Hours:
| Student Effort Type | Hours |
|---|---|
| Specified Learning Activities | 72 |
| Autonomous Student Learning | 24 |
| Lectures | 24 |
| Total | 120 |
Approaches to Teaching and Learning:
Lectures, to include guest speakers, case studies and in-class discussionsRequirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.Assessment Strategy Invalid Option
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
Not yet recorded. |
|||||
Carry forward of passed components Invalid Option
No| Resit In | Terminal Exam |
|---|---|
| Autumn | Yes - 2 Hour |
Feedback Strategy/Strategies
• Feedback individually to students, post-assessment
How will my Feedback be Delivered?
Not yet recorded.
| Name | Role |
|---|---|
| Ms Lynne Tracey | Lecturer / Co-Lecturer |
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
| Spring | Lecture | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Wed 09:00 - 10:50 |
| Spring | Lecture | Offering 2 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Wed 12:00 - 13:50 |