MKT30090 Marketing Communications: Content and Campaigns in the Digital Age

Academic Year 2022/2023

This module aims to equip students with a comprehensive understanding of how marketing communications are used to develop and maintain brands based on the premise that all organizations; business, institutional and even countries can be examined from a ‘brand’ perspective. All aspects of marketing communications from traditional media to digital media and from design, sales activation, public relations, customer experience and more recently the influencer phenomenon, will be covered.

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Curricular information is subject to change

Learning Outcomes:

On completing the module students will be equipped to apply the principles of branding and the tools of marketing communications to enhance the reputation of any organization.

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Specified Learning Activities

72
Autonomous Student Learning

24
Total

120
Approaches to Teaching and Learning:
Lectures, to include guest speakers, case studies and in-class discussions 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Group Project Coursework (End of Trimester) n/a Graded No

40
Assignment: Individual Essays Week 12 n/a Graded No

60

Carry forward of passed components
No
 
Resit In Terminal Exam
Autumn Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Ms Lynne Tracey Lecturer / Co-Lecturer