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Curricular information is subject to change
Learning outcomes: Upon completion of the subject, students will be able to
(a) Apply the search engine marketing concepts and knowledge to develop effective marketing programs
(b) Evaluate the use of various search marketing and analytics tools and their limitations
(c) Discuss the impact of search engine marketing and analytics on business performance
(d) Articulate the challenges and future development of search engine marketing.
Student Effort Type | Hours |
---|---|
Lectures | 20 |
Specified Learning Activities | 85 |
Autonomous Student Learning | 102 |
Total | 207 |
Not applicable to this module.
Remediation Type | Remediation Timing |
---|---|
Repeat | Within Two Trimesters |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
Name | Role |
---|---|
Rohaizatul Anuar | Tutor |
Dr Christina Burke | Tutor |
Ms Michele Connolly Doran | Tutor |
Dr David DeFranza | Tutor |
Dr Marija Grishin | Tutor |
Shirley Ho | Tutor |
Timotheus Lee | Tutor |
Mr Thomas McAlinden | Tutor |
Rachel Sim | Tutor |
Chee Shong Tan | Tutor |
Shengjie Tan | Tutor |
Charlene Tan Puay Koon | Tutor |