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Curricular information is subject to change
Learning outcomes: Upon completion of the subject, students will be able to
(a) Apply the search engine marketing concepts and knowledge to develop effective marketing programs
(b) Evaluate the use of various search marketing and analytics tools and their limitations
(c) Discuss the impact of search engine marketing and analytics on business performance
(d) Articulate the challenges and future development of search engine marketing.
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Continuous Assessment: Continuous assessment||Varies over the Trimester||n/a||Graded||No||
|Examination: End of trimester examination||2 hour End of Trimester Exam||No||Graded||No||
|Resit In||Terminal Exam|
|Spring||Yes - 2 Hour|
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
|Dr Christina Burke||Tutor|
|Ms Michele Connolly||Tutor|
|Dr Marija Grishin||Tutor|
|Mr Thomas McAlinden||Tutor|
|Chee Shong Tan||Tutor|
|Charlene Tan Puay Koon||Tutor|