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Curricular information is subject to change
At the end of this module, course participants will be: I) Capable of analysing case studies applying theoretical concepts learnt in the module; 2) Able to identify and explain global marketing trends and the strategies adopted by global companies to address the trends; 3) Capable of working in small multicultural teams, and developing global marketing strategies for specific organisations and brands; 4) Knowledgeable about the various roles performed by a global marketing manager as demonstrated by an ability to explain and conduct international market analysis, selection, segmentation and positioning, and evaluate and select market entry strategies, as well as develop a marketing mix for a specific brand or organisation.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 42 |
Autonomous Student Learning | 44 |
Total | 110 |
It is expected that the student will have completed a principles course in marketing
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Assignment: Individual written assignment | Unspecified | n/a | Graded | No | 60 |
Group Project: In-class Company Project | Varies over the Trimester | n/a | Graded | No | 30 |
Continuous Assessment: In-class Company CEO role | Unspecified | n/a | Graded | No | 10 |
Resit In | Terminal Exam |
---|---|
Autumn | Yes - 2 Hour |
• Group/class feedback, post-assessment
• Peer review activities
Feedback will be provided post-assessment.
Lecture | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Wed 14:00 - 15:50 |
Lecture | Offering 2 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Wed 09:00 - 10:50 |