Curricular information is subject to change.
On completing this module, you will be able to:
1. Have an understanding on what brands mean to firms and consumers,
2. Attain a framework for managing brands as well as creating new ones, and
3. Gain insight on leveraging brands through digital assets and channels."
| Student Effort Type | Hours |
|---|---|
| Specified Learning Activities | 85 |
| Autonomous Student Learning | 102 |
| Lectures | 20 |
| Total | 207 |
Not applicable to this module.
| Description | Timing | Component Scale | % of Final Grade | |||
|---|---|---|---|---|---|---|
| Assignment: Main Assignment | Varies over the Trimester | n/a | Graded | No | 40 |
No |
| Examination: Examination | 2 hour End of Trimester Exam | No | Graded | No | 60 |
No |
| Resit In | Terminal Exam |
|---|---|
| Spring | Yes - 2 Hour |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
| Name | Role |
|---|---|
| A Anand Naidu | Lecturer / Co-Lecturer |
| Markus Vanharanta | Lecturer / Co-Lecturer |
| Dr Christina Burke | Tutor |
| Ms Susan Calderon Urbina | Tutor |
| Ms Michele Connolly Doran | Tutor |
| Dr Andrew Keating | Tutor |
| Justin Kung | Tutor |
| Dr Aiqing Ling | Tutor |
| Dr Penelope Muzanenhamo | Tutor |
| Rachel Sim | Tutor |
| Chee Shong Tan | Tutor |
| Charlene Tan Puay Koon | Tutor |
| Siti Zarifah | Tutor |