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Curricular information is subject to change
On completing this module, you will be able to:
1. Have an understanding on what brands mean to firms and consumers,
2. Attain a framework for managing brands as well as creating new ones, and
3. Gain insight on leveraging brands through digital assets and channels."
Student Effort Type | Hours |
---|---|
Lectures | 20 |
Specified Learning Activities | 85 |
Autonomous Student Learning | 102 |
Total | 207 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Examination: Examination | 2 hour End of Trimester Exam | No | Graded | No | 60 |
Assignment: Main Assignment | Varies over the Trimester | n/a | Graded | No | 40 |
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
Name | Role |
---|---|
A Anand Naidu | Lecturer / Co-Lecturer |
Markus Vanharanta | Lecturer / Co-Lecturer |
Dr Christina Burke | Tutor |
Ms Susan Calderon Urbina | Tutor |
Ms Michele Connolly Doran | Tutor |
Dr Andrew Keating | Tutor |
Justin Kung | Tutor |
Dr Aiqing Ling | Tutor |
Dr Penelope Muzanenhamo | Tutor |
Rachel Sim | Tutor |
Chee Shong Tan | Tutor |
Charlene Tan Puay Koon | Tutor |
Siti Zarifah | Tutor |