MKT2002H Marketing Management

Academic Year 2023/2024

This module will provide students with an overview of the function of marketing in a business. Among the areas covered in the module are: the role of marketing in society; the scope of marketing in the organisation; analytical methods used in marketing analysis; consumer and business to business markets; understanding and analysing competitors and utilising the marketing toolkit effectively.

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Curricular information is subject to change

Learning Outcomes:

On completion of the module, students will be able to:
Understand the marketing challenges facing organisations today.
Explore customer value and how it can be created and sustained by companies.
Critically assess the role of brands for consumer and business to business marketers.
Evaluate tools and techniques associated with the 4 P's (productm price, promotion, place).

Student Effort Hours: 
Student Effort Type Hours
Lectures

20
Specified Learning Activities

85
Autonomous Student Learning

120
Total

225
Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Equivalents:
Managing Change (BMGT2001H)


 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Examination 2 hour End of Trimester Exam No Graded No

50
Group Project: Group Project Varies over the Trimester n/a Graded No

40
Continuous Assessment: Continuous Assessment Varies over the Trimester n/a Graded No

10

Carry forward of passed components
No
 
Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Ms Michele Connolly Doran Lecturer / Co-Lecturer
Evgeny Grishin Lecturer / Co-Lecturer
Robert Kreuzbauer Lecturer / Co-Lecturer
Anna Lau Lecturer / Co-Lecturer
Dr Aiqing Ling Lecturer / Co-Lecturer
Dr Christina Burke Tutor
Wincey Cheung Tutor
Assoc Professor Marius Claudy Tutor
Mr Gerard Dooley Tutor
Dr Ken Fong Tutor
Sharon Fung Tutor
Miss Clare Griffin Tutor
Anna Lau Tutor
Junee Pan Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
 

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