MIS41460 Digital Innovation and Strateg

Academic Year 2024/2025

The process of Digital Innovation leading to the design and implementation of digital strategies, initiatives, and applications are an integral part of today’s and tomorrow’s business.

This module identifies and discusses innovative and sustainable Digital Business initiatives and demonstrate how these are utilised by organisations to gain and sustain competitive advantage in the marketplace.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students should be able to:


a) Identify and analyse digital business opportunities for competitive advantage.

b) Discuss the wider organisational implications of Digital Business in organisations.

c) Following a generic Digital Business Strategy Framework, draft a strategic digital business plan for an organisation.

Indicative Module Content:

Digital Innovation, Industry 4.0
Digital Business Strategy & Competitive Advantage
Digital Business Strategy Framework (Marketing, Mobile, Social)
Immersive Business Opportunities
Dark Side of Digital Innovation, Cyber Security, Artificial Intelligence

Student Effort Hours: 
Student Effort Type Hours
Lectures

12
Specified Learning Activities

75
Autonomous Student Learning

100
Total

187
Approaches to Teaching and Learning:
Pre-recorded learning content supported by occasional live webinars
Self-paced learning 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Individual Project: Harvard Business Simulation: Poster Submission n/a Standard conversion grade scale 40% No

30
Portfolio: Learning Reflection Submission n/a Standard conversion grade scale 40% No

60
Individual Project: Harvard ManageMentor (Digital Intelligence) Certification and learning reflection n/a Standard conversion grade scale 40% No

10

Carry forward of passed components
No
 
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Peer review activities

How will my Feedback be Delivered?