Explore UCD

UCD Home >

MIS3007L

Academic Year 2020/2021

Digital Business (MIS3007L)

Subject:
Management Information Systems
College:
Business
School:
Business
Level:
3 (Degree)
Credits:
10
Module Coordinator:
Dr Orna O'Brien
Trimester:
Spring
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is a strategic-level course in planning and implementing e-commerce ventures, covering topics ranging from the underlying technological infrastructure to suitable business models and business planning techniques. Case studies are used throughout the module to present the strengths and
weaknesses of various projects. Consideration is given to the changing technological and commercial environment, including new developments in mobile and location based systems, with a view to proposing and assessing new business opportunities.

About this Module

Learning Outcomes:

On completion of this module the student should be able to:
- Understand and elicit how e-commerce technology works and should be applied
- Present an organised planning approach to the development and exploitation of a business opportunity in the e-commerce domain
- Develop a business plan for an e-commerce idea to address product development, sales and marketing, implementation and financial operations
- Objectively evaluate the potential for success of a business idea in the e-commerce domain
- Understand and critically assess the commercial opportunities and threats arising from changing e-commerce infrastructure and new technologies such as mobile.

Student Effort Hours:
Student Effort Type Hours
Lectures

24
Specified Learning Activities

80
Autonomous Student Learning

96
Total

200

Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment: Main Assignment Varies over the Trimester n/a Graded No
40
 No
Examination: Examination 2 hour End of Trimester Exam No Graded No
60
 No

Carry forward of passed components
No
 

Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Christina Burke Tutor
Venura Colobage Tutor
Ms Michele Connolly Doran Tutor
Mrs Edna Eugenia Da Silva Tutor
Dr Matthias Glowatz Tutor
Miss Clare Griffin Tutor
John Kelly Tutor
Chalani Oruthotaarachchi Tutor
Print this page
Fill in the following details:
Enter the body of your query here.

From time to time UCD would like to send you further information that we feel, based on your enquiry, would be of interest to you.