Explore UCD

UCD Home >

MIS30070

Academic Year 2025/2026

AI in the Wild: Power, Knowledge & Human Flourishing (MIS30070)

Subject:
Management Information Systems
College:
Business
School:
Business
Level:
3 (Degree)
Credits:
5
Module Coordinator:
Professor Séamas Kelly
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

The increasing ubiquity of collaborative digital tools/platforms, social media, and emerging forms of Artificial Intelligence (AI) – along with the data that these technologies generate, extract, and consume – is playing an important role in transforming work practices, forms of organising, and ways of understanding what it is to be human. Our comprehension of these changes, however, and their implications for management, organisation, and broader social institutions, is still poorly developed. Or better, perhaps, popular understandings of digital innovation processes have been assiduously shaped and distorted by the powerful marketing efforts of vested interests (e.g., Big Tech, consulting services, business media and education).

This module will challenge culturally dominant ways of understanding digital innovation, with a view to offering you more sophisticated, realistic, and actionable alternatives. Although, particular emphasis will be placed, this year, on the emergence and possible social/organisational implications of Generative AI (GenAI), the ideas developed are intended to provide an enduring perspective that can help managers make sense of increasingly globalised and technologised business environments. Armed with a more sophisticated understanding of such issues, you will be better equipped for the challenges of living, working, and managing in a digital age.

About this Module

Learning Outcomes:

• Demonstrate a sophisticated understanding of the complexity of processes of technology-enabled organisational innovation and the challenges associated with managing them.

• Demonstrate an appreciation for the politics of digital innovation processes and the role of broader institutional contexts in shaping the trajectory of such developments.

• Critically assess the role of contemporary forms of digital innovation in reshaping important aspects of the fabric of social and organisational life, including practices associated with human communication, collaboration, learning, and decision-making.

• Demonstrate an understanding of the differences between human and machine 'intelligence' and the limitations of 'symbolic', or 'knowledge-based', approaches to AI.

• Demonstrate an understanding of 'sub-symbolic', or 'connectionist', approaches to AI, as well as an appreciation of the reasons for their recent rise to prominence, and their associated strengths and limitations.

• Demonstrate an understanding of the role of digital data extractivism in the emergence of new modes of social surveillance and control, as well as the associated threats to traditional forms of individual human agency and to broader democratic institutions.

Indicative Module Content:

Topics covered will likely include: the broader politics of digital innovation; human versus machine 'intelligence'; the role of digital technologies (including GenAI) in reshaping processes of communication, collaboration, knowledge production, learning, and decision-making; and, the emergence of digital datafication and data extractivism as a basis for dangerous new modes of social surveillance and control.

Student Effort Hours:
Student Effort Type Hours
Seminar (or Webinar)

24

Specified Learning Activities

100

Total

124


Approaches to Teaching and Learning:
The class will be taught in a participative, discussion-oriented, interactive, seminar-based format. It will not be slide-driven; indeed, slides will rarely be used. Rather, the emphasis will on reading, reflecting, writing, and discussing

This approach has proved to be very popular with students who have previously taken the module:

"This is probably the best module I have ever done in my four years at Quinn. The seminar delivery mechanism really encouraged class discussion, and members of the class were always involved. The class composition also really added to the strenght of this module as there were a lot of interesting people. This module, encouraged thought, challenged perceptions, personal reflection and analysis."

"Best class I have taken in university... A life-changing module I cannot recommend enough."

"The module helped me to see technology in new ways and to manage its impact. The seminar format was appropriate for the content. Excellent participation in general."

"Without a doubt, this was the best module I have ever done in my 4 years in UCD. No question...
The seminar style class is ideal, my favourite class I have ever taken.
The weekly reflections forced us to engage with the content in a meaningful way which I found very helpful.
The content is fascinating, and I have applied many of my learnings already in my life.
Best module ever."

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Incompatibles:
MIS40650 - Knowledge, Power, Agency & AI


 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Exam (In-person): Final examination. End of trimester
Duration:
2 hr(s)
Graded No
55
No
Group Work Assignment: Each student group will be required to do a short, in-class presentation during ONE class in the course of the term. The sequence of group presentations will be negotiated at the beginning of term. Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Graded No
15
No
Participation in Learning Activities: Short weekly reflections and contributions to in-class discussions. Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Graded No
30
No

Carry forward of passed components
Yes
 

Resit In Terminal Exam
Autumn Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Individual feedback will be provided on student presentations. General group/class feedback will be provided regularly on the weekly reflections submitted.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Wed 11:00 - 12:50