MIS3006S Digital Business & Social Media SG

Academic Year 2021/2022

Information & Communication Technologies (ICT) are rapidly evolving and today they are a central resource in the pursuit of business objectives and strategies. Both commercial and non-commercial organisations are increasingly driven toward integrated electronic interactions throughout the value chain. As a result, the role of ICT – and in particular Social Media – in business needs to be re-evaluated to develop a sophisticated understanding of how digital business and social media may help today’s firm to obtain and sustain competitive advantage in the global marketplace.

This module discusses the stages necessary to design and implement and organisation’s digital business and social media strategy supporting the organisation’s objectives.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module, students should be able to:

(i) Demonstrate a sound understanding of the major topics surrounding Digital Business and Social Media.

(ii) Understand how organisations utilise both digital business and social media initiatives to gain and sustain competitive advantage.

(iii) Identify digital business and social media initiatives that enable new forms of communication, collaboration, and partnering, including providing stronger relationships with the organisation’s customers and suppliers.

(iv) Draft a digital business and social media strategy for an organization.

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning






Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Examination 2 hour End of Trimester Exam No Graded No


Assignment: Varies Varies over the Trimester n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Tan Boon Hua Lecturer / Co-Lecturer
Mr Brian Dempsey Lecturer / Co-Lecturer
Mr Matthias Glowatz Lecturer / Co-Lecturer
Dr Christina Burke Tutor
Ms Michele Connolly Tutor
Mrs Edna Eugenia Da Silva Tutor
Miss Clare Griffin Tutor
Shirley Ho Tutor
Rachel Sim Tutor
Chee Shong Tan Tutor
Charlene Tan Puay Koon Tutor
Siti Zarifah Tutor