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Curricular information is subject to change
On completion of this module, students should be able to:
(i) Demonstrate a sound understanding of the major issues surrounding Digital Business, Digital Marketing, Social Media, and Mobile Business.
(ii) Draft a comprehensive Digital Business strategy for an organisation.
(iii) Identify and discuss organisational challenges while implementing a Digital Business Strategy.
• Context of Digital Business, Digital Marketing, Social Media, and Mobile Business.
• Digital Business Strategy Framework Components
• Designing and implementing Digital Business, Marketing, Social Media, and Mobile Business strategies
• Digital Business metrics and Return on Investment (RoI)
• Social, Ethical & Legal Issues in context of implementing Digital Business strategies
Student Effort Type | Hours |
---|---|
Lectures | 12 |
Seminar (or Webinar) | 6 |
Project Supervision | 6 |
Specified Learning Activities | 36 |
Autonomous Student Learning | 48 |
Online Learning | 12 |
Total | 120 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Individual Project: Individual Learning Reflection for Group Project | n/a | Standard conversion grade scale 40% | No | 10 |
|
Quizzes/Short Exercises: Online quiz 2. Completed in-class | n/a | Alternative linear conversion grade scale 40% | No | 20 |
|
Group Work Assignment: Digital Business Strategy Proposal Report and Video Production | n/a | Standard conversion grade scale 40% | No | 50 |
|
Quizzes/Short Exercises: Online quiz 1. Completed in-class | n/a | Alternative linear conversion grade scale 40% | No | 20 |
Resit In | Terminal Exam |
---|---|
Autumn | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Self-assessment activities
Not yet recorded.