MIS20040 Digital Business and Social Media Strategy

Academic Year 2022/2023

Digital Business is rapidly evolving and today they are a central resource in the pursuit of business objectives and strategies. As a result, the role of Digital Business and Social Media in business needs to be re-evaluated to develop a sophisticated understanding of how both Digital Business and Social Media may help today’s organisation to obtain and sustain competitive advantage in the global marketplace.

Incorporating a generic Digital Business Framework published by Harvard Business Publishing (Davin & Gupta, 2015), this module evaluates and discusses components of a comprehensive Digital Business strategy and investigates its impact on different industry sectors. This module also requires students to draft and implement a comprehensive Digital Business strategy document for an organisation.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module, students should be able to:

(i) Demonstrate a sound understanding of the major issues surrounding Digital Business, Digital Marketing, Social Media, and Mobile Business.
(ii) Draft and implement a comprehensive Digital Business strategy for an organisation (part of Google Non-Profit Marketing Immersion project).
(iii) Identify and discuss organisational challenges while implementing a Digital Business Strategy.

Indicative Module Content:

• Context of Digital Business, Digital Marketing, Social Media, and Mobile Business.
• Digital Business Strategy Framework Components
• Designing and implementing Digital Business, Marketing, Social Media, and Mobile Business strategies
• Digital Business metrics and Return on Investment (RoI)
• Social, Ethical & Legal Issues in context of implementing Digital Business strategies
• Google Non-Profit Marketing Immersion Project

Student Effort Hours: 
Student Effort Type Hours
Tutorial

12
Seminar (or Webinar)

12
Project Supervision

6
Specified Learning Activities

48
Autonomous Student Learning

48
Total

126
Approaches to Teaching and Learning:
Applied module focussing on the implementation of a Digital Business strategy for a non-profit organisation. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Digital Business Strategy Implementation Project and Video Presentation Throughout the Trimester n/a Standard conversion grade scale 40% No

40
Essay: Case Study Analysis & TikTok campaign proposal Week 8 n/a Standard conversion grade scale 40% No

40
Practical Examination: Online MCQ/Short Answer examination Week 7 n/a Alternative linear conversion grade scale 40% No

20

Carry forward of passed components
No
 
Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.