Learning Outcomes:
On successful completion of this module, students should be able to
a) Evaluate and discuss current and emerging Digital Business technologies and applications.
b) Identify Digital Business initiatives helping organizations to gain and sustain competitive advantage in the global marketplace. This includes new forms of communication, collaboration, and partnering, including providing stronger relationships with customers and suppliers.
c) Discuss legal, social, and ethical concerns that Digital Business raise in society and propose solutions to mitigate risks arising from the use of Digital Business.
d) Draft a Digital Business strategy for an organisation.