Learning Outcomes:
On completion of this module, students will be able to :
• Understand how businesses are using digital platforms and initiatives for operational efficiency and to be competitive.
• Be aware of emerging digital technologies.
• Explain core concepts underpinning AI and GenAI.
• Apply structured AI prompt engineering techniques to generate high‑quality outputs.
• Design and implement a mobile application prototype.
Indicative Module Content:
Gathering business intelligence and financial data using the Financial Times (ft.com)
Review of the principles of Artificial Intelligence (AI) and opportunities to deploy AI solutions
AI Development of a prototype AI application using current tools
AI Prompt Engineering
Mobile Application Protytpe Development